It took some time, but Google’s November 2024 core update started to really heat up over the last weekend, it should be done soon. Google expanded its site reputation abuse policy in a big way and many large sites received manual actions right away. Google made it clear that they have both site-wide and page-level … Read more
Google has updated its site reputation abuse policy to expand what is included in abuse. It now includes third-party content that has first-party involvement or content oversight. Google also dropped a mention of the starkly different content algorithm but made no mention that site reputation abuse is enforced algorithmically—so it must still be only through … Read more
Google has updated its guide to Google Search ranking systems to mention at the top of the page that it uses both page-level and site-wide signals for search rankings. There was a debate on this after the Google creator summit about Google possibly saying they only have page level signals, so this may clear things … Read more
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris Nelson from the Google Search Quality team states: “We’ve heard very clearly from users that site reputation abuse – commonly … Read more
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. Key Takeaways Despite concerns in the SEO community, Google insists that duplicate content doesn’t harm a site’s perceived quality. Splitt states: … Read more
Google is testing removing the favicons and site name from the mobile search results. As you may remember, Google first launched these in the mobile search results back in October 2022 and yes, Google has had its trouble with these favicons and site names over the years. Now, according to Lily Ray, she posted a … Read more
Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday season. According to the NRF, the 2024 holiday forecast is consistent with its forecast that annual sales for 2024 will be … Read more
It’s Halloween season and I **** a good scare. Jack-o-lanterns, trick or treating, costume parties, and a long list of horror movies playing around the clock. And that includes classic slasher films where Freddy, Jason, or Michael Myers methodically pick off one cast member at a time. Well, that’s pretty much what I’m seeing right … Read more
What Is Bounce Rate? Bounce rate measures the percentage of sessions where users don’t engage meaningfully with your site, according to Google Analytics 4 (GA4). And an unengaged session is counted when: A user views only one page The session lasts less than 10 seconds No conversion events are triggered Bounce rate isn’t a confirmed … Read more
Google’s John Mueller offered a useful for technical SEO tip for those launching a new site that will help your site get picked up by Google faster by avoiding this one common mistake. High Priority For Site Launch Launching a website is a chance to take everything learned from previous experiences and apply them with … Read more
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