The Influencer Pitch: How to Establish E-A-T for your Site

The Influencer Pitch: How to Establish E-A-T for your Site

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it’s a key factor that search engines like Google use to evaluate the quality of your website’s content. It’s crucial for establishing your website as a reliable source of information for your audience. Drawing from my own experience in the field, I’ll show you how to enhance … Read more

Google Answers Why A Site Doesn’t Rank Despite Good SEO

Google Answers Why A Site Doesn’t Rank Despite Good SEO

Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words are worthy of consideration. Good SEO But Lackluster Ranking? There is no one definition of what constitutes good SEO. It’s a subjective judgment call that … Read more

Google: It Sounds Bad If Your Site Depends On Google Discover Traffic

Google: It Sounds Bad If Your Site Depends On Google Discover Traffic

Google’s John Mueller said it might be bad if your site depends on Google Discover for traffic. He said on Mastodon, “If your site depends on Discover traffic, that sounds bad regardless of your specifics.” Why did he say this? Well, John quoted its Google Discover documentation that says: Given the serendipitous nature of Discover, … Read more

Rank Tracking for a Multiple Location Site | Rank Ranger

Rank Tracking for a Multiple Location Site | Rank Ranger

December 1, 2014   |   Posted by Rank Ranger We’ve heard from SEO agencies responsible for rank tracking of sophisticated sites in the travel, hotel, healthcare, real estate and various franchise industries, that they found the task of reporting keyword rank for one website with hundreds of locations to be very complicated and time … Read more

MarketWise, Behind Stock Market News Site InvestorPlace, See Paid Subscribers Fall 16.5%

MarketWise, Behind Stock Market News Site InvestorPlace, See Paid Subscribers Fall 16.5%

MarketWise, Inc released their results for the second quarter of 2023 and things aren’t heading in the right direction for the owners of several financial news sites. The most notable of which is InvestorPlace. MarketWise isn’t the typical digital goliath you might normally see me talk about, but they run content sites that are reliant … Read more

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