Google’s site reputation abuse spam policy and why an algorithmic approach to enforcing violations is the way forward

Google’s site reputation abuse spam policy and why an algorithmic approach to enforcing violations is the way forward

Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just … Read more

Google’s site reputation abuse spam policy and why an algorithmic approach to combating violations is the way forward

Google’s site reputation abuse spam policy and why an algorithmic approach to combating violations is the way forward

Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just … Read more

How to Create a Staging Site for WordPress (4 Easy Methods) » Rank Math

How to Create a Staging Site for WordPress (4 Easy Methods) » Rank Math

Do you ever hesitate to update your WordPress theme or plugins because you’re worried about breaking your live website? This is where a staging site comes in.  A staging site is a replica (duplicate) of your live website in a separate environment. It allows you to test changes like theme updates, new plugins, or custom … Read more

Bing’s Updated AI Search Will Make Site Owners Happy

Bing’s Updated AI Search Will Make Site Owners Happy

Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites. Microsoft introduced their new version of AI search: “After introducing LLM-powered chat answers on Bing in February of last year, we’ve been hard at work … Read more

Google’s Site Reputation Abuse Policy Leads To Gaming Affiliate To Reduce Financial Forecast

Google’s Site Reputation Abuse Policy Leads To Gaming Affiliate To Reduce Financial Forecast

Catena Media, a publicly-traded online ******** information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update. Catena Media employs 300 people in Malta, the United Kingdom, Sweden, the United States. It provides tips to gamblers, and profits … Read more

Google’s Indifference To Site Publishers Explained

Google’s Indifference To Site Publishers Explained

An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast reveal deeper issues that may explain why Google seems indifferent to publishers with every update. The interview by Brandon Saltalamacchia comes against the background of … Read more

7 Best SEO Audit Tools to Analyze Your Site Performance » Rank Math

7 Best SEO Audit Tools to Analyze Your Site Performance » Rank Math

Do you agree that maintaining a strong online presence is important for your business? However, achieving and maintaining optimal SEO performance requires ongoing assessment and refinement. This is where SEO audit tools come into play. In this post, we’ll discuss the best SEO audit tools that’ll help you improve your search rankings. So, without any … Read more

11 Ways to Find New Keywords for Your Site

11 Ways to Find New Keywords for Your Site

A big challenge you’ll face as a website owner is finding new keywords beyond the ones you’re ranking for currently. Ranking for new keywords can boost traffic and get more eyes on your content, products, or services. But how do you find new keywords?  Below, we share 11 strategies to help you find new keywords … Read more

The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, … Read more

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