According to a recent LinkedIn post by Gary Illyes, Analyst at Google, you should be cautious if Google starts aggressively crawling your website. While an uptick in crawling can be a good sign, Illyes says it may indicate underlying issues. Illyes cautions: “Don’t get happy prematurely when search engines unexpectedly start to crawl like crazy … Read more
Not everyone likes that “synthetic” text replaces “human” text on the web. Google’s policy updates are one of such manifestations. In today’s article, we will consider the following points: what elements of content can be generated by artificial intelligence the advantages and disadvantages of this approach how to use AI to avoid negative reactions from … Read more
Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don’t you think? Here is a screenshot from Gagan Ghotra on X who said, “I’m just seeing one … Read more
Google resolved a site names issue that had been ongoing since September 2023 that prevented a website’s site name from properly appearing when an inner page was ranked in the search results. Site Names In The Search Results A site name is exactly what it sounds like, the name of a website that’s displayed in … Read more
Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy. Google wrote “white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings” would be in violation of this policy. Google updated the … Read more
Google has fixed an issue with site names not appearing for some internal pages, this has been an issue since December 2023. I checked some examples, and they are indeed fixed – although Google said some fixes are still rolling out and those pages need to be reprocessed to be fixed. As a reminder, Google … Read more
Google has fixed an issue where some internal pages would not show the proper Site name in the Google Search results. This has been an issue since at least December 2023 and is now resolved. What changed. Google updated its site names documentation today to remove the “known issue” section that read: In some cases, … Read more
Google said it will not index sites that are not accessible on mobile devices after July 5, 2024. “If your site’s content is not accessible at all with a mobile device, it will no longer be indexable,” John Mueller wrote. To be 100% clear, this means that if your site won’t load at all on … Read more
Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or … Read more
Google added a couple of new options to the spam reporting tool, including the new site reputation abuse and expired domain abuse, to the form. Again, Google announced these new spam policies last March, enforcing the site reputation abuse this earlier this month. I should note, the scaled content abuse policy was added to the … Read more
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