Video: Google March Core Update Done, HCU Recoveries, Site Reputation Abuse & AI Topics

Video: Google March Core Update Done, HCU Recoveries, Site Reputation Abuse & AI Topics

This week, we covered how the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report. Google said it’s still possible for sites to recover from the helpful content update. Tuta complained to EU regulators that it was hit by … Read more

Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Small review site lost 91% of its Google traffic to affiliate-focused SEO content

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what?, Gisele Navarro highlighted ongoing issues with Google’s product … Read more

May 2024 Google Webmaster Report: Core Update, Site Reputation Abuse, SEO, SGE, Local & More

May 2024 Google Webmaster Report: Core Update, Site Reputation Abuse, SEO, SGE, Local & More

In the past month, in Google-land, we have spoken a lot about the March 2024 core update, which ended 45 days later on April 19th, a week before Google notified us it was done. This core update was painful for many, especially those who were hit by the September helpful content update. But more is … Read more

12 Top Website Performance Tools for Site Owners

12 Top Website Performance Tools for Site Owners

Website performance tools help keep your site running at optimal health. By automatically alerting you to potential issues before they can affect your rankings. Or user experience. In this guide, we’ll explore the best website performance testing tools to improve your site. From on-page optimization to technical SEO. Enhances Search Engine Rankings Website performance tools … Read more

Google’s Gary Illyes On AI, Site Migrations, & “SEO Is Dead” Claims

Google’s Gary Illyes On AI, Site Migrations, & “SEO Is Dead” Claims

Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches on a range of topics, from technical issues to the role of AI, providing a thorough overview of the industry’s current state. Addressing hreflang Frustrations … Read more

Google To Add Site Reputation Abuse To Spam Reporting Tool

Google To Add Site Reputation Abuse To Spam Reporting Tool

Danny Sullivan, Google’s Search Liaison, said that the search company will add the upcoming site reputation abuse policy to the spam reporting tool when the policy begins to be enforced. So sometime after May 5, 2024, the report spam form will gain a new option to report site reputation abuse. Sullivan said this on X, … Read more

5 Things To Consider Before A Site Migration

5 Things To Consider Before A Site Migration

One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help keep a site migration on track to a successful outcome. Site Migrations Are Not One Thing Site Migrations are not one thing, they are actually … Read more

Video: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Video: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google won’t change 301 redirect signals for SEO. Google … Read more

Google Says Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Google Says Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits … Read more

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

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