Google has updated its site reputation abuse policy to expand what is included in abuse. It now includes third-party content that has first-party involvement or content oversight. Google also dropped a mention of the starkly different content algorithm but made no mention that site reputation abuse is enforced algorithmically—so it must still be only through … Read more
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris Nelson from the Google Search Quality team states: “We’ve heard very clearly from users that site reputation abuse – commonly … Read more
It’s Halloween season and I **** a good scare. Jack-o-lanterns, trick or treating, costume parties, and a long list of horror movies playing around the clock. And that includes classic slasher films where Freddy, Jason, or Michael Myers methodically pick off one cast member at a time. Well, that’s pretty much what I’m seeing right … Read more
Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just … Read more
Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just … Read more
Catena Media, a publicly-traded online ******** information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update. Catena Media employs 300 people in Malta, the United Kingdom, Sweden, the United States. It provides tips to gamblers, and profits … Read more
Google had some more intense search ranking volatility this week, both on June 1st and also around June 5th. Google said white-labeled coupon sites would be penalized by its site reputation abuse policy. Google warns that it won’t index sites that absolutely won’t load on mobile devices, but it will index sites that are not … Read more
Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy. Google wrote “white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings” would be in violation of this policy. Google updated the … Read more
Google added a couple of new options to the spam reporting tool, including the new site reputation abuse and expired domain abuse, to the form. Again, Google announced these new spam policies last March, enforcing the site reputation abuse this earlier this month. I should note, the scaled content abuse policy was added to the … Read more
Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google’s Search Liasion, said this on X yesterday, “We have not gone live with algorithmic actions on site reputation abuse.” Sullivan added that “when we do, we’ll be … Read more
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