Here’s a not-so-little secret: over 84% of surveyed marketers recognize the power of influencer campaigns. However, it’s not celebrity endorsements stealing the show anymore. It’s the micro influencers—those smaller, more relatable voices—who are truly capturing the spotlight and driving deeper audience engagement. With the right partnerships, micro influencers can increase a brand’s awareness and even … Read more
I am seeing a flood of complaints in the Google Business Profiles forums where businesses are complaining that their Google Business Profiles were suspended. Supposedly, Google is mass disabling Business Profiles in specific sets of industries or niches. Ben Fisher also posted about this on X, saying, “Someone pushed a button, and I think I … Read more
Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This update allows advertisers to avoid wasting budget on low-value ad … Read more
Google Ads sent out a notice that it is changing its Content Suitability policy for Parked Domains in Google. Google will opt out new accounts from serving ads on parked domains starting next month, October 2024. The email was posted by Hana Kobzová on PPC News and Domain Name Wire also picked it up. PPC … Read more
Google will automatically link Google Ads and Google Merchant Center accounts by October 3, 2024. Google emailed some advertisers who have yet to link those accounts about the change. The email, which was posted by Casey Gill on LinkedIn, says “Your Google Ads account will be automatically linked with Merchant Center after October 03, 2024.” … Read more
Google has deactivated all Russian-based AdSense accounts yesterday and will issue July earnings will be disbursed between August 21 and 26. Google added it will attempt to disburse any remaining balance in your account, if you have met the cancellation threshold and have no payment holds, within 60 days. This comes after Google paused ad … Read more
Google AI Overviews are only really live in the United States, for personal Google accounts (not Workspace accounts) and on Chrome browsers. Well, Google seems to be showing AI Overviews to some Workspace accounts in the UK. James Powley shared a screenshot showing how his search on Google shows an AI Overview, also showing that … Read more
Google announced and emailed advertisers that they are changing the functionality of Google Ads accounts that are suspended. These changes go into effect in June 2024 and will limited what suspended accounts can do in Google Ads. Google explained, “Google will limit the functionality of suspended accounts.” The limitations are as follows: Billing options: Make … Read more
Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024. Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods. What’s new? The functionality of suspended accounts will be narrowed to a … Read more
A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights … Read more
421
229
714
826
543