Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one most recommended in the ranking articles. As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares … Read more
If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own niche sites. There’s not much to brag about these days on my site, but in 2022, there was. Google loved it. I ranked … Read more
Have you noticed a dip in your search rankings lately? Are you feeling frustrated and anxious about your website’s performance? Given the state of SEO this past year, we’d be surprised if you didn’t. As the search landscape continues to evolve, we’re seeing a surge in volatility, with high-quality content often outranked by spam pages. … Read more
SGE was officially rolled out on 14th May 2024 in most languages and regions. The ML techniques now generate organic search results and recommendations tailored to individual users’ needs; local search is no exception. This article aims to critically examine SGE’s impact on local businesses and highlight the tools that can be used to address … Read more
The March 2024 Update has finally finished rolling out. It will take some time before we fully understand the changes that we have seen in rankings. What’s most important to know: Google called the March Core and spam updates “an evolution in how [they] identify the helpfulness of content.” (See below for my thoughts on … Read more
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share … Read more
Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet. Before you claim that “SGE has killed SEO,” remember that it’s still very much a work in progress, and we don’t know what impact it will have or how its functionality will change. … Read more
In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. So if you’re looking to optimize your website in … Read more
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