Optimizing your Google Business Profile with the right keywords is the most efficient way to boost your local search visibility. When potential customers search for businesses like yours, keywords help match your profile with relevant queries, allowing you to appear more frequently in local search results. If it’s not just about being visible, it’s about … Read more
Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What it looks like. Google shared an example showing a search result someone would see when shopping for a green backpack using Lens. A searcher can tap the Lens icon in the search bar and then … Read more
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Google’s misleading claim of “hundreds of competitors.” While many ad tech providers exist, Google dominates key market segments such as … Read more
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. Let’s dive … Read more
Google has added a method in Search Console settings to add your shipping and return information. This should make it easier for some merchants to specify their shipping and return details to Google Search, so that information can be shown in Google Search. Google’s Rana, Moshe Samet, and Nan Liu wrote, “We’re happy to announce … Read more
Did you know that Google Maps can suggest that you add a stop along the way as an advertisement or sponsored route along the way? It pops up as you are driving and asks you if you want to “Add stop” or “Cancel.” Anthony Higman was driving using Google Maps and the “add stop” ad … Read more
PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR … Read more
Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verification is exactly. Google wrote: In June 2024, Google will update the advertiser verification program … Read more
Ready to boost your video’s engagement and accessibility? Let’s show you how to add captions. Source link : Semrush.com
Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more. Apple says: The Maps Place Card can include relevant custom action buttons that enable customers to order food, … Read more
421
229
714
826
543