In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites. Fairness In Search Results Sullivan claims that Google doesn’t inherently favor brands, … Read more
In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more
Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better ads, has faced harsh criticism, with some labelling it a “waste of time.” What’s more, many marketers have noticed a peculiar trend: … Read more
Google’s John Mueller for the umpteenth time said that sharing IP addresses and/or having your site on a shared server and/or using a CDN that does all of that, is fine for Google Search, SEO and ranking. In fact, he said it is “normal” for sites to do this. John wrote on X, “There are … Read more
You can now search Google for any of your wallet addresses across bitcoin and five new Ethereum Virtual Machine (EVM) networks. So you can look up your balances within those networks directly on Google Search. The available EVM networks include: Arbitrum Fantom Foundation Optimism Polygon Avalanche Rajan Patel, VP of Engineering … Read more
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. What’s changing? In GA4, legacy … Read more
Joy Hawkins shared a very unusual bug with Google Maps where it places businesses with different addresses in the same location in the same map pin area. It just drops these map pins in one address when they are not located by that map pin. Joy Hawkins posted on X calling this a “new spamming … Read more
Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. However, it appears Google is … Read more
Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t … Read more
Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. Additionally, he highlighted that the ongoing development of new AI solutions is to enable its … Read more
421
229
714
826
543