Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities. Why it matters: The holiday season is … Read more
In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts. As a reminder, this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time … Read more
Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more … Read more
Google Ads said that by November 2024, advertisers with the ******** and games certification must recertify or stop relying on the certification to advertise products in scope of the ******** and games policy. Google wrote, “In November 2024, the Google Ads Circumventing Systems policy will be updated.” “Advertisers with the ******** and games certification must … Read more
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens. This activity goes beyond the previously reported agreement between … Read more
As you know, Google Ads served other advertiser’s Merchant Center shopping ads on other advertiser accounts. Google promised to issue credits after hiding the data in reports because of privacy issues. Now, Google emailed advertisers who were impacted about the issue, letting them know they asked the advertisers who have their data to delete that … Read more
Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in … Read more
Google notified some advertisers last ***** that they are expected to receive $16 million dollars and $6 million dollars in credits. I am sure others got similar astronomical credit notices. Don’t retire anytime soon, it is a bug, and Google will fix the amount if they have not done so already. This credit was related … Read more
Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of that Products, Product Groups and Listing Groups pages were down across the web interface, API, and Google Ads … Read more
Google notified advertisers in Canada they are charging a 2.5% surcharge on top of everything for buying ads on Google. This is on top of many of these advertisers losing the credit card payment option, which was as good as cash for many of them. These surcharges for some international advertisers are not new, but … Read more
421
229
714
826
543