Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. The notification, which was triggered by a technical fault, was issued just hours before the Thanksgiving holiday, causing some marketers to “freak out”. Google confirmed the error shortly after and reassured advertisers to disregard the message. Why we care. … Read more
Right before the Thanksgiving holiday season and right before the big holiday shopping season, with Black Friday and Cyber Monday, Google Ads sent emails to some advertisers telling them their ads are no longer running and their accounts were suspended. This was a technical issue, a bug, with the Google Ads system and Google said … Read more
Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive … Read more
Amazon is looking to become a player in the generative AI game and also sell more products from ads. The online retailer’s new Amazon AI image generator lets you upload product photos and add AI-generated backgrounds to produce lifestyle imagery and give your ads a boost. Lifestyle imagery, no technical expertise needed Though it didn’t … Read more
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), **** are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to … Read more
Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility, presented various options for brand protection, such as a new feature that enables marketers to easily select topics they want to exclude on both … Read more
Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign … Read more
Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Ad earnings surged as the platform’s global monthly active users increased by 8% year-on-year to 482 million. The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Why we care. Advertisers interested in diversifying … Read more
Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s you scroll through more data in a carousel format. More details. Anthony Higman spotted this … Read more
Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. Advertising is the biggest source of Snap’s revenue – and the company cautioned the ad market remains volatile, pointing to the impact of war in the … Read more
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