As you know, Google Ads has been requiring advertiser verification from more and more of its advertisers. Well, one advertiser posted on X saying it is too much, the length and number of questions to become verified is just too much. Nate Louis posted on X saying, “Google Ads has lost their ad verification minds … Read more
As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation … Read more
Google has confirmed an issue with Google Ads this morning “affecting a significant subset of users.” The issue is specific with serving Google Ads and the spending controls for campaigns running in Google Ads. Google is investigating the issue. Google said the issue started this morning at 12:59 AM EST and said they will provide … Read more
Digital advertising could be on the cusp of changing forever. The antitrust lawsuit against Google is one of the most significant filed by the U.S. Department of Justice (DOJ) in over 25 years. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend, making it the industry’s predominant player. … Read more
Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year. Background generation. This new feature creates multiple backgrounds to complement … Read more
Google’s Local Service Ads (LSA), Google Screened, previously would load the same advertisers as you scrolled down the search results page. Now, Google is loading unique, different advertisers when it shows you new Google Screened LSAs. Len Raleigh, who specializes in Local Service Ads, spotted this change this morning and posted on X saying, “Now … Read more
Google Ads will update ads policies to suspend advertisers over non-fulfillment and non-delivery of products or services due to a lack of qualifications. Google added those advertisers who are doing these practices “will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.” … Read more
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a campaign-level … Read more
Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Here’s a roundup of the platform’s key ad product announcements you need to know … Read more
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing. Google wrote, “In October 2023, selected advertisers whose accounts were suspended due to a violation of our … Read more
421
229
714
826
543