Google’s John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In short, the main page should keep the same URL and then archive the older version … Read more
One of the complains with Google Search showing Reddit or other online forums all the time is that for medical questions, the answers can be dangerous and harmful. But at the same time, they can also provide help for people going through a rough time, to hear from others going through it. Google seems to … Read more
Looking to make an impact in the B2B social media marketing landscape? As a small business digital marketing agency in Melbourne, we know you’re in good company. Since the early days of social media, businesses have been eager to leverage these platforms to their advantage—and for compelling reasons: But with fierce competition, standing out and … Read more
Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He acknowledged that these audits can be valuable for other purposes, but their direct influence on SEO is limited. Automated SEO Audits There … Read more
Google’s John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, “please don’t use LLMs for SEO advice.” “They learn from all the bad SEO information out there,” he added. Gary Illyes from Google said something similar last month. This was in response to Google Gemini … Read more
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job. This question came up in the last SEO … Read more
This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a … Read more
Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer is interesting because it suggests a way of considering this issue in a completely unorthodox manner. Google: Should Broken Backlinks Be Fixed? During a recent … Read more
Google’s SearchLiaison answered a question asking for advice on how to diagnose content that’s lost rankings because of the Helpful Content update. SearchLiaison offered advice on how to step back and think about what the problem could be and if there even is a problem to consider. Question On Fixing HCU Affected Pages Someone on … Read more
Google’s SearchLiaison responded to a tweet that was kind of “thinking out loud” about whether a particular tactic might be useful for recovering from the Helpful Content Update system. SearchLiason offered his opinion on why that might not be a good idea. One thing that SearchLiaison made clear is that he didn’t want his tweet … Read more
421
229
714
826
543