What Is YMYL & How Does It Affect SEO?

What Is YMYL & How Does It Affect SEO?

What Is YMYL? YMYL stands for “Your Money or Your Life”—a phrase Google uses to distinguish any content that can potentially impact people’s happiness, health, financial stability, or safety. Google has designated YMYL as an important concept in its Search Quality Rater Guidelines—a comprehensive document for the real people tasked with manually evaluating websites and … Read more

AI Overviews: What Are They & How Do They Affect SEO?

AI Overviews: What Are They & How Do They Affect SEO?

What Are AI Overviews? Google’s AI Overviews are a new search feature that provides users with AI-generated answers to certain queries. And they appear above all other search results.  For example, if you search “how to lose weight,” Google will automatically generate an answer for you. Answers are generated by gathering information from different sources … Read more

How Search Generative Experience Will Affect Local SEO & Businesses

How Search Generative Experience Will Affect Local SEO & Businesses

If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more

What are Niche Edits, and How Do They Affect SEO?

What are Niche Edits, and How Do They Affect SEO?

Link-building is one of the most important aspects of SEO, especially for Google campaigns.  In fact, it’s been discovered that the #1 ranked page on Google has an average of 3.8x more backlinks than the other results.  The catch? Link-building strategies tend to be extremely challenging and time-consuming. It can take months of outreach to … Read more

Google-Extended Bot Token Doesn’t Affect Google Search

Google-Extended Bot Token Doesn’t Affect Google Search

Google has made an update to its Google-Extended section of the Google crawler (user agent) search documentation to change the references of “Bard” to “Gemini” because of the product name change. Google also clarified that Google Extended has no impact or effect on Google Search. Google added this new line that reads, “Google-Extended does not … Read more

How AI will affect the future of search

How AI will affect the future of search

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.  Let’s explore the innovations, opportunities and pitfalls to master as AI propels search … Read more

SEO News You Can Use: Domain Age Does Not Affect Your Ranking – Google Expert | SEOblog.com

SEO News You Can Use: Domain Age Does Not Affect Your Ranking – Google Expert | SEOblog.com

Bought a new domain and want to rank high fast? Some would say that’s hard to do, but Google’s John Mueller begs to differ. Someone on Twitter (now known as X) asked this now-deleted question: “Does the age of a domain name impact Google search rankings?” Mueller replied that the only people who would say such a … Read more

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