What Are Orphan Pages? Orphan pages are webpages that don’t have links from anywhere else on your site. Think of them like little islands, separate from the mainland of your website. How Orphan Pages Affect SEO Orphan pages can have unintended consequences for your site. Three main issues can arise: 1. Page Does Not Get … Read more
Ever wondered why your website seems stuck on the later pages of Google’s search results, even though you’ve optimized every web page? Sometimes, slow website performance can be the culprit. If that rings a bell, then you may want to explore the wonders of a Content Delivery Network, or CDN. But before you get swamped … Read more
What Is Crawl Budget? Crawl budget is the amount of time and resources search engine bots allocate to crawling your website and indexing its pages. Think of it this way: you visit the Louvre, which has hundreds of exhibits across several floors. Without a map, you could miss out on the art you really wanted … Read more
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status codes becomes essential. These status codes are crucial for search engines since they can influence how Google will crawl and index your pages effectively. In this … Read more
What Is Crawlability? The crawlability of a webpage refers to how easily search engines (like Google) can discover the page. Google discovers webpages through a process called crawling. It uses computer programs called web crawlers (also called bots or spiders). These programs follow links between pages to discover new or updated pages. Indexing usually follows … Read more
December 21, 2016 | Posted by Mordy Oberstein In the first part of my analysis on the possibility of optimizing for voice search I showed that there is a deep and abstract gap between the language used in voice search versus that of traditional search. Here I’ll get to the heart of the … Read more
October 15, 2018 | Posted by Mordy Oberstein Change is coming. Well, technically some change is coming, some change is already here as Google took its 20th anniversary as an opportunity to hang a pinata of search updates that have already begun to rain down on us. From “topic layers” in what is … Read more
Google’s YouTube series, SEO Office Hours, presented a user question: “Does the integration of security headers such as HSTS have a ranking influence?” According to John Mueller, a Google Search Advocate, the answer is no. Recently, we also covered a similar topic on SSL and HTTPS, which was also addressed by Mueller. In that separate … Read more
May 30, 2023 | Posted by The In Search SEO Podcast Hello and welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we’re looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I’m joined by Julia … Read more
When it comes to SEO, getting backlinks are critical for businesses. And if you’re familiar with SEO tactics, you’ll know that ‘dofollow’ links, in particular, are critical for businesses. They are the lifeblood of a website’s success, providing a steady stream of traffic that can help a company grow and thrive. And while it’s true … Read more
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