A critical vulnerability was discovered in the WPML WordPress plugin, affecting over a million installations. The vulnerability allows an authenticated attacker to perform remote code execution, potentially leading to a total site takeover. It is listed as rated 9.9 out of 10 by the Common Vulnerabilities and Exposures (CVE) organization. WPML Plugin Vulnerability The plugin … Read more
What Is E-E-A-T? E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a framework that Google’s human reviewers use to assess content quality. It’s defined in Google’s Search Quality Rater Guidelines—the handbook that reviewers (known as Quality Raters) use to provide feedback on search results. Trustworthiness is the central, most important concept: Google wants to deliver search … Read more
Google’s John Mueller answered whether having two sites could negatively affect search rankings. His answer is surprisingly applicable to different ways of interpreting the question. Can Having Two Sites Affect Rankings? A person submitted a question to Google where they wanted to know if having two sites could negatively affect their rankings. The question as … Read more
Google’s Gary Illyes answered if switching web hosting platforms could result in a negative outcome for rankings and SEO. It’s a reasonable question because migrating a site to a new web host involves multiple technical factors that can go wrong and have an immediately negative effect. What Does Changing A Website Host Entail? Changing web … Read more
The popular Beaver Builder WordPress Page Builder was found to contain an XSS vulnerability that can allow an attacker to inject scripts into the website that will run when a user visits a webpage. Beaver Builder Beaver Builder is a popular plugin that allows anyone to create a professional looking website using an easy to … Read more
Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing. Showing Banners For Specific Countries The person asking the question managed a website that wanted to show a banner on the side of … Read more
SEO pricing for external experts ranges from hardly anything to thousands of dollars each month. Why? Because each company has unique goals and needs. And each SEO provider has their own pricing packages and ******. Understanding SEO pricing and the factors that affect those costs will help you make decisions that align with your marketing … Read more
A popular WordPress backup plugin installed in over 200,000 websites recently patched a high severity vulnerability that could lead to a denial of service attack. Wordfence assigned a CVSS severity level rating of High, with a score of 7.5/10, indicating that plugin users should take note and update their plugin. Backuply Plugin The vulnerability affects the … Read more
Digital marketing has reshaped the face of commerce. The landscape has changed dramatically from one-click shopping carts to global advertising campaigns. But, as marketers, it’s essential to keep an eye on the legal dimensions that intersect with our digital world. One such piece of legislation is the Marketplace Fairness Act. Let’s dive into what it … Read more
Details of a new form of DDOS that requires relatively minimal resources to launch an attack of unprecedented scale, making it a clear danger for websites as server software companies race to release patches to protect against it. HTTP/2 Rapid Reset Exploit The vulnerability takes advantage of the HTTP/2 and HTTP/3 network protocols that allow … Read more
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