There is a fun new Google Search Off the Record podcast to listen to with John Mueller and Gary Illyes from the Google Search team. The short is that quality impacts everything related to Google’s search systems, from sitemaps, crawling, indexing, ranking and more. But they also go into large and old sites that may … Read more
In 2023, we may take mobile-friendly sites as a given. But in 2015, when Google released its mobile-friendly search update for the first time, it threw everyone into a tailspin. The webmasters were terrified, and search engine optimization (SEO) experts called it Mobilegeddon. Why all the drama? Because Google was taking its UX obsession to … Read more
February 15, 2022 | Posted by The In Search SEO Podcast It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn’t measure and SEO brought the free traffic. But nowadays, both can do so much more if they work together. In this episode Jason Barnard … Read more
What is Google Hummingbird and how has it changed the way Google search works? Google Hummingbird was the biggest change to the search engine’s algorithm in over a decade. It was driven partly by the rise of voice search but also by a need to deliver search results that better address the intent behind search … Read more
Imagine that you wake up one morning, take a sip of your delicious coffee, and open your laptop to take a look at your site when suddenly … you see that it went offline. Every webmaster will have to face at some point an SEO nightmare in the form of website downtime. When your website … Read more
Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse. But how does this PageSpeed … Read more
January 25, 2023, the day that Yandex—Russia’s search engine—was hacked. Its complete source code was leaked online. And, it may not be the first time we’ve seen ******* happen in this industry, but it is one of the most intriguing, groundbreaking events in years. But Yandex isn’t Google, so why should we care? Here’s why … Read more
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