In a recent session of Google’s SEO office-hours Q&A, the Search Relations team addressed a common concern among business owners: how to determine if an SEO agency is actively optimizing your website. The Business Owner’s Question The discussion was prompted by a business owner who asked: “If I have an agency that is managing our … Read more
Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable … Read more
SEO agencies place a high value on client satisfaction and trust. This is why comprehensive reporting can make a huge difference. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. SEO reports are integral to agency work, report creation being one … Read more
Successful marketing agencies know that the key to building trust with clients is to own what customers say about a business online. Whether your clients are struggling with negative or non-existent reviews, or already have a solid online reputation, this guide from GatherUp will help you approach, generate, manage, and make the most of your … Read more
Nowadays, an influencer marketing strategy isn’t a case of “maybe”, it’s a case of “when”. In fact, 93% of marketers have used an influencer marketing strategy at some point, precisely due to the value that it brings to brands. Not to mention, the industry was valued at $16.4 billion last year, and brands are increasingly … Read more
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