Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and that six-month Gantt chart vaguely detailing optimization projects – they’re not getting read. On the … Read more
Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated … Read more
Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called … Read more
Understanding: What is Agile? Agile is a set of principles and practices for project management and product development that emphasizes flexibility, collaboration, customer-centricity, and adaptability to change. The key principles of Agile include valuing individuals and interactions over processes and tools, working software (or deliverables) over comprehensive documentation, customer collaboration over contract negotiation, and responding … Read more
421
229
714
826
543