There seems to be a consensus in SEO that AI Overviews (AIO) and other AI-driven content will reduce traffic to external websites. Even Google is open about AIO’s goal of keeping users on the SERP longer, which means more time with Google and less time with your business. No matter how good your SEO strategy … Read more
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting ****** that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Up … Read more
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to Google’s search business. This article explores the latest trends, tools and strategies to help you navigate the evolving … Read more
That’s where Ahrefs’ in-built AI translator may be a better fit for your project, solving both problems in one go: GIF from Ahrefs Keywords Explorer, July 2024 It offers automatic translations for 40+ languages and dialects in 180+ countries, with more coming soon. However, the biggest benefit is that you’ll get a handful of alternative … Read more
Keyword research is the foundation of search engine optimization (SEO), and Semrush just elevated it to a whole new level. Thanks to artificial intelligence (AI), the SEO landscape has quickly evolved, becoming more dynamic and intuitive almost overnight. At Semrush, we’re leading this revolution, weaving AI into our tools to streamline your workflow and roll … Read more
The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. … Read more
Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. In this webinar, you’ll learn how to: Improve your search ranking position and the number of page-one results Capture the featured snippet and the top 3 search positions with the answer to … Read more
The advancement of technology has greatly influenced the way businesses operate and interact with their customers. In particular, Artificial Intelligence (AI) has become a game-changer in the realm of marketing. As more companies turn to AI-powered solutions to optimise their marketing strategies, B2B marketers need to utilise it to stay competitive in the market. Customer … Read more
454 2 Webinars – 3 min read – December 6, 2023 December 19th, 1 pm EST | 6 pm WEST Speaker — Kateryna Hordiienko Research Editor at Serpstat About the speaker Kateryna excels at wordcraft and data mastery as a Research Editor with a freelance copywriting background. Her academic roots in scientific essay analysis honed … Read more
Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and … Read more
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