In today’s digital world, visuals are everything. Captivating images have the potential to convey messages, create a powerful appeal to your audience, and of course, engage users. In SEO, they have an additional benefit: helping you stake a spot in Google’s image results. But finding the right images to attach to your content is time-consuming–but … Read more
Japanese search marketing expert Kenichi Suzuki has published key insights from the recently concluded Google Search Central Live Tokyo 2023. Joining him was Google Search Team Analyst Gary Illyes, and they answered questions on artificial intelligence (AI), upcoming Google features and the Search Generative Experience. A highlight of Suzuki’s post was Gary’s answer to a … Read more
Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.” Why we care. Reviews are a key factor when … Read more
Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI, Product Studio will help merchants create unique product imagery. Here’s what was announced today at Google Marketing Live. With this tool, advertisers can lean on Google’s generative AI to help enhance their creative in a … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts of your content creation strategy can be safely delegated to machine learning? You’re not alone. While 46% of business owners resort to AI to craft … Read more
Google also is now asking you to self-label your AI-generated images as AI generated with a IPTC photo meta data attribute. This way Google can label images as being AI-generated in the image search results. I guess I need to start doing that. Google said, “Creators and publishers will be able to add similar markups, … Read more
Google announced a few new features to the existing Google Search at I/O, in addition to the new Google Search generative experience. These new features include perspectives, about this image and AI-generated image labels. Perspectives Google added a new perspectives filter that lets searchers filter their search results to show results from videos, blogs and … Read more
A couple of weeks ago, Microsoft Bing started to roll out “stories” in the search results side panel. Those stories are AI-generated stories, created by generative AI and not by people. I believe Shameem Adhikarath was the first to spot this change before Microsoft officially announced it. He shared a video cast with me on … Read more
There has been an enormous amount of buzz recently about the potential of using AI to create written content. From businesses needing website content to students crafting written assessments to aspiring authors even publishing entire novels created by AI, people all over the world are discovering the “easy way” to deliver written copy or other … Read more
Since ChatGPT is still causing storms all over the digital marketing industry (with as many people in favour as there are against this AI tech), we thought we’d take a look at one interesting aspect. Namely, will AI-generated content, like that produced by ChatGPT, be detected by Google? How ChatGPT works Okay, so we all … Read more
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