If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. From automatically “enhancing” creative to fit the needs of the different placements (and people) on the platform to suggesting copy for your ads, Meta is making its ad platform as approachable as possible. And … Read more
LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we care. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also … Read more
Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year. Background generation. This new feature creates multiple backgrounds to complement … Read more
TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and … Read more
As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. There’s no denying that AI has the potential to transform how we live, work, and play. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of … Read more
Microsoft has updated its search engine, Bing, with artificial intelligence (AI) technology powered by OpenAI’s GPT-4 model. This means that you can now chat with Bing. And that, in addition to the regular list of links, the search engine can also summarize data on the internet to answer your questions. Like this: Let’s dive into … Read more
Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What … Read more
Ally Armeson, the executive program director of Cybercrime Support Network, a nonprofit organization, says “Generative AI is evolving very quickly. Like any technology, generative AI can be misused or exploited for harmful purposes, so certainly regulation will be necessary as these generative AI tools continue to develop.” And before the regulations were imposed, the technology … Read more
With the rise of artificial intelligence (AI), integrating AI seamlessly into your eCommerce SEO strategy is wise. AI SEO is arguably the most significant evolution in the digital marketing landscape lately. Reason? AI automates and streamlines the most tedious SEO processes, helping eCommerce SEO agencies intelligently redefine their online presence. The head of SEO can … Read more
Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that product. … Read more
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