AIs

Unlock AI’s potential in paid media creative

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Unlock AI’s potential in paid media creative

Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns … Read more

Generative AI’s role in shaping the future of advertising

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Generative AI’s role in shaping the future of advertising

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were … Read more

Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

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Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more

Google’s Q4 Earnings Reveal AI’s Growing Role In Search

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Google’s Q4 Earnings Reveal AI’s Growing Role In Search

Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more

Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization / Blogs / Perficient

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Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization / Blogs / Perficient

Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail. What You’ll Learn from the Piece We all have our own journeys, personalized to what’s important … Read more

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