Google announced a number of image-related Search features today, including updates to how Google Search handles deepfakes and expanding the About this image feature to Circle to Search and Google Lens. Deepfakes in Google Search Google has updated Google Search around deepfakes in two ways; (1) updated its ranking system to help ensure deepfake content … Read more
The EU sent Amazon a new request for information (RFI) on Friday, focusing on the ecommerce giant’s recommender systems, advertising transparency and risk assessment measures. This is Amazon’s third RFI since being designated a very large online platform (VLOP) under the DSA. The company must respond by July 26. Why it matters. The European Commission’s … Read more
Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be … Read more
This year, Google seemed to be constantly evolving. In fine-tuning its algorithms and rolling out multiple 2023 core updates, Google prioritized providing legit, high-quality content and staying on top of search engine optimization (SEO). Let’s recap some of the most important updates and touch on what will most likely be coming in 2024. May 2023 … Read more
Social media algorithms play a crucial role in the success of any digital marketing strategy. These complex mathematical formulas are used by popular social media platforms like Facebook, Instagram, and LinkedIn, to name a few, to determine what content users see on their feeds. But what exactly are algorithms in social media? Furthermore, why is … Read more
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers. Khushal Bherwani, who sends us a ton of tips here, posted on X saying a client … Read more
Since ChatGPT is still causing storms all over the digital marketing industry (with as many people in favour as there are against this AI tech), we thought we’d take a look at one interesting aspect. Namely, will AI-generated content, like that produced by ChatGPT, be detected by Google? How ChatGPT works Okay, so we all … Read more
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