Did you know that 88% of online consumers are less likely to return to a website after a bad experience? This startling statistic is a wake-up call for businesses to prioritize their website’s usability and design. Your website’s user experience is not just a component of customer satisfaction—it’s integral to how Google views and ranks … Read more
Gary Illyes from Google said he has heard from the SEO industry that hreflang can be “annoying” and complex and confusing. So he is open to ideas on how to replace it and make it work for both small and really large websites. He wrote this on LinkedIn saying, “Things I’ve learned and heard in … Read more
You probably clicked this result because a) you appreciate a good Lionel Ritchie pun, or b) you’ve heard that HARO is dead and want some alternatives—hopefully both. Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Best HARO … Read more
Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to … Read more
The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or businesses to control their online appearance. It’s easy for things to get lost or vanish entirely. But there’s good news! There are web archives, like … Read more
What Were Google Cached Pages? Google cached pages were Google’s records of how pages looked when they were last indexed. You could access a cached page by doing a Google search for the page’s URL. And clicking the three vertical dots next to its search result on the search engine results page (SERP). An “About … Read more
ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language ****** (LLMs) is vast and varied, each offering unique features and advantages. Whether you’re after affordability, specific functionalities, or just exploring, there’s an LLM out there for you. We’ve tested and used many of these … Read more
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys. If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. … Read more
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances of KOLs in digital PR for SEO, underscoring their importance in building a real-world reputation that can influence ranking factors, particularly in specialized fields. I … Read more
Google Trends is one of the most popular tools for brands to stay up to **** with what people are searching for online. The platform collects data around real-time search interest. It helps users better understand what people are looking for, when and where they’re looking from, and – crucially – why. Google Trends is … Read more
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