It’s not enough to approximate what consumers want and then put it in front of them, expecting a transaction. It’s not enough to pick one channel where you think your audience lives and burn through your budget. Starting with incorrect assumptions about consumers can create downstream misalignment across your campaigns and your business. And if… … Read more
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there’s no ‘easy’ button for a technical audit, join us for this special spotlight episode to learn how 24/7 … Read more
Focus groups can approximate consumer demand on a limited scale. But it’s harder to get a holistic picture of entire markets and demographics. It’s difficult to truly map what your audience needs, and how those needs change over time, with one-off focus groups. Google search offers brands a unique and extremely powerful alternative. With the … Read more
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