Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I’ve seen complaints from site owners and marketers about GA4 missing data from that day. This does not seem to be impacting everyone, or at least, not everyone is noticing the … Read more
Google Analytics carries a significant weight in the SEO industry, often eliciting diverse sentiments. However, this article aims to separate facts about this tool from the noise that surrounds it. Google Analytics, observed hereafter as GA, is a free yet powerful tool that provides a holistic view of a website’s performance. It is especially indispensable … Read more
Google Analytics isn’t the only option for tracking and analyzing site performance. Google Analytics alternatives generally have more specific features. Which may work better for your needs. Let’s explore why you’d want to use a different tool. And the features it should have. And then go through a list of 15 top Google Analytics alternatives. … Read more
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is … Read more
Content is king in today’s digital world, not just any form of content but quality content that resonates with the target audience. This is why content writers and content marketers make use of content analytics tools to measure how content is performing. With content performance analytics, content writers can create better content for their audience … Read more
Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning … Read more
2024 has been the most exciting year of SEO in recent memory. I haven’t seen new opportunities and threats emerge this rapidly since the chaotic era of Penguin and Panda updates. The evolution of artificial intelligence (AI) has sown doubt and uncertainty for many. New platforms for consumer search are turning heads and raising questions. And of course, all this has occurred amidst some serious shake ups with core algorithm updates over the course of the year.
Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing. This may have first been spotted by Brais Calvo Vázquez on LinkedIn, which … Read more
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. How it works. Users can … Read more
Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager. Tag Diagnostics Here you can find notifications about potential measurement setup issues and how to fix them, such as: If you … Read more
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