Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. Why we care. Filters help eliminate background noise and ensure that reports only show the data you actually care about. Clearer, more concise … Read more
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target … Read more
Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid … Read more
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with Drew Blumenthal, Founder & CEO at Digital Drew SEM. He walked through all of GA4’s new reports and new metrics so you can understand what … Read more
Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period. Why we care. Finding out who is engaging most with their campaigns and websites will … Read more
May 11, 2015 | Posted by Laura Campbell I caught the news of a new Search Analytics report in the Webmaster Central blog and took it for a spin today. My first try at testing this report was in Firefox and boy does it look awful there! Webmaster Tools Search Analytics in … Read more
The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4, … Read more
The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. But what GA4 alternatives are marketers genuinely … Read more
Google’s Universal Analytics 3, which was supposed to stop collecting data over a week ago, on July 1st, is still collecting data for most, if not all, UA3 profiles. Every UA3 profile I have access to that is still properly set up, it still collecting data. I even posted a poll last week asking if … Read more
September 20, 2015 | Posted by Rank Ranger Google announced at the end of August that their new Search Analytics API would be replacing the Webmaster Tools data that has been used in your reports. Our Developers have been testing the new Search Analytics API since the beginning of August with plans to … Read more
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