Search News Buzz Video Recap: Google Update, Twitter Blocked Google, Bing Removed From ChatGPT & More SEO, PPC and Analytics News

Search News Buzz Video Recap: Google Update, Twitter Blocked Google, Bing Removed From ChatGPT & More SEO, PPC and Analytics News

This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later, Twitter fixed it. Bing Chat improved its efficiency and dropped latency by 25%. OpenAI disabled the … Read more

Unicorn sightings: The people who **** Google Analytics 4 and why

Unicorn sightings: The people who **** Google Analytics 4 and why

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters, some advertisers seem to absolutely adore it and have been showering the tool with praise. If you’re scratching your head wondering how on Earth … Read more

10 things we hate about Google Analytics 4

10 things we hate about Google Analytics 4

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up? … Read more

13 of the funniest reactions to GA4: The roast of Google Analytics 4

13 of the funniest reactions to GA4: The roast of Google Analytics 4

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out … Read more

Universal Analytics dies aged 11: ‘Be brave and be strong’

Universal Analytics dies aged 11: ‘Be brave and be strong’

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding … Read more

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