Google Analytics 4 Adds Google Ads Conversion Credit Selection Eligibility

Google Analytics 4 Adds Google Ads Conversion Credit Selection Eligibility

Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels. Google wrote, “You can now select which channels are eligible for conversion credit for web conversions shared … Read more

Harnessing the Power of UTM Tracking in GA4 (Google Analytics 4)

Harnessing the Power of UTM Tracking in GA4 (Google Analytics 4)

Tracking marketing efforts and understanding audience behavior are crucial in digital marketing. One tool in the marketer’s arsenal for achieving this is Urchin Tracking Module (UTM) parameters. They help you track the effectiveness of your marketing campaigns. In this guide, we’ll take a deep dive into UTMs, their evolution with Google Analytics 4 (GA4), and … Read more

Finally: Google AdSense Integrates With Google Analytics 4

Finally: Google AdSense Integrates With Google Analytics 4

After many promises and just two weeks before the Google Analytics 4 deadline, AdSense now links and integrates directly with GA4. You can finally link your AdSense earnings data with your Google Analytics 4 profiles. Google announced, “Users may now establish links between Google Analytics 4 properties and AdSense accounts.” “When you link your AdSense … Read more

6 Web Analytics Tools to Level up Your Site

6 Web Analytics Tools to Level up Your Site

Web analytics tools allow you to collect, analyze, and report website data. If you’re a marketer or a business owner looking to improve your site, these are the kind of tools you need. There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on … Read more

Google Analytics 4 audience builder gains six new dimensions and metrics

Google Analytics 4 audience builder gains six new dimensions and metrics

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual … Read more

Search News Buzz Video Recap: Google SGE Goes Live, Bing Chat Links & Analytics, Search Console Bugs & More

Search News Buzz Video Recap: Google SGE Goes Live, Bing Chat Links & Analytics, Search Console Bugs & More

I posted the monthly Google webmaster report for June and as you can imagine, it was a big month. Google launched the Search Generative Experience for some. We posted some of the early complaints on SGE; it is missing the result count, there is very little personalization, and the experiment ends in December 2023. Google … Read more

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