Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical data in UA3 for a year after Google stops collecting data in that platform, so until July 1, 2024. Google posted … Read more
LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking your LinkedIn performance is necessary to ensure you’re making the most of your presence on the site. This article takes a closer look at LinkedIn … Read more
It is hard for site owners, content creators, and marketers to know how much traffic and visibility they get from Bing Chat. But that might change soon, as Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions. As a reminder, we were told several weeks ago that Bing … Read more
Google Analytics SEO Analytics Blog / SEO Strategy / How to use GA4 for SEO Even though you’ll find Google Analytics in virtually everyone’s SEO toolkit, it’s rarely on anyone’s list of easiest tools to work with, especially since digging into Google Analytics for insights makes even seasoned SEO specialists sweat. These days, SEO specialists … Read more
Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations New welcome tutorial. Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users on the Home page. This … Read more
This is a continuation of my previous discussion on PHI and Online Tracking. We know you have to be extremely careful when using tracking technologies. This is even true on .com site where you don’t login. Even with extra care there are a number of ways in which you can track activity and events on … Read more
As of September 16, 2015, ad blockers entered the world of iOS devices when Apple announced they would allow third-party development of “content blocking” apps in its new operating system, iOS 9. One of them, Crystal, became in a few days one of the most downloaded paid apps from the App Store. Unfortunately for website … Read more
Google will soon retire four rules-based attribution ****** in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these ****** in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different for each advertiser – … Read more
August 10, 2022 | Posted by Rank Ranger In March this year, Google announced that as of July 1, 2023, they will no longer be supporting Universal Analytics. This means the digital marketing community will be moving over to Google Analytics 4. Now, it’s important to understand that GA4 is not built on … Read more
Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data … Read more
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