Analytics

Unlocking Insights with Alteryx: A Comprehensive Overview of the Data Analytics Platform / Blogs / Perficient

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Unlocking Insights with Alteryx: A Comprehensive Overview of the Data Analytics Platform / Blogs / Perficient

Alteryx: A Comprehensive Overview Alteryx is a leading data analytics platform that helps businesses and organizations of all sizes to turn raw data into actionable insights. This comprehensive platform includes data preparation, blending, and analytics capabilities, along with tools for data governance, collaboration, and automation. Alteryx has gained popularity in recent years due to its … Read more

Event tracking in Google Analytics 4: What marketers need to know

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Event tracking in Google Analytics 4: What marketers need to know

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This article covers the events … Read more

How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

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How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

Google rolled out continuous scroll in the desktop search results in the U.S. on December 5, 2022, which follows a rollout in the mobile search results in October of 2021. It’s basically like infinite scroll for the search results. When you approach the bottom of page one, the second page of results seamlessly load, enabling … Read more

32 Amazing Benefits Of Google Analytics | Active Business Growth

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32 Amazing Benefits Of Google Analytics | Active Business Growth

Google Analytics is a great tool that will allow you to better understand your website traffic. Whether you run a business, a news site, or a personal blog, Google Analytics will be beneficial to gathering visitor insights and making data-backed decisions. What Is Google Analytics The Google Analytics tracking code is a snippet of code … Read more

The 2023 Google Analytics 4 (GA4) Update

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The 2023 Google Analytics 4 (GA4) Update

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset ****. The new iteration of Google Analytics will sunset Universal Analytics (UA) on June 30, 2023, meaning that after July 1, … Read more

Understanding Google Analytics 4 – SEO Consultant

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Understanding Google Analytics 4 – SEO Consultant

Copyright © Google Google Analytics 4 (GA4) is the latest version of Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions … Read more

What Are UTM Codes: UTMs in Google Analytics & GA4

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What Are UTM Codes: UTMs in Google Analytics & GA4

What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL. To improve marketing campaign tracking. And better understand your audience. Here’s what URLs with UTM codes can look like:  https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Everything after the “?” is the UTM code. Corresponding data is housed in … Read more

Google Analytics has increased the number of allowed properties

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Google Analytics has increased the number of allowed properties

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a new limitation has been introduced for the number of … Read more

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