March 7, 2023 | Posted by The In Search SEO Podcast How has Google Analytics evolved? And what are we going to lose when Universal Analytics goes away? Welcome to part one of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at how Google Analytics … Read more
YouTube provides a built-in analytics platform to help you understand your channel’s performance. If you’re used to Google Analytics, YouTube Analytics is a lot easier to use and understand. But discerning the reasons behind performance on YouTube can be difficult. In this article, I’ll start off with the basics of YouTube Analytics: how to find … Read more
What Are Sessions in Google Analytics? A session in Google Analytics (GA) is a period of time in which a user interacts with your website. When a user first lands on your website, they start a session. GA records the actions they take during this visit (called “hits”) as part of that session. When the … Read more
I was just asked on Twitter if there was an easy way to compare Google organic traffic hourly like you can in Universal Analytics. That’s a great question, and that’s a super useful report to have as major algorithm updates roll out. You can typically start to see the separation over time as the update … Read more
March 14, 2023 | Posted by The In Search SEO Podcast Welcome to part two of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at the key benefits that GA4 offers over Universal Analytics. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven … Read more
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