In this guide, you’ll learn how to enhance your search engine optimization (SEO) or pay-per-click (PPC) strategy with competitor keyword research. And ultimately get more high-quality traffic from search engines. What Are Competitor Keywords? Competitor keywords are search terms that rival websites rank for in search engines like Google. Either in the organic (unpaid) or … Read more
Google Analytics 4 (GA4) is a tool that helps you better understand your site’s performance and visitors’ behavior. But information on organic keyword data isn’t available by default. So, we’ve put together this guide to help you view and analyze Google Analytics keywords reports, find valuable insights you can act on, and understand how to … Read more
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing Performance Max campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, … Read more
What Is Keyword Overview? Keyword Overview is a tool from Semrush that lets you analyze keywords related to your business. For any keyword you enter, it shows information like how often the keyword gets searched, its competition level, related queries, and more. This data can help you understand the value of that keyword and determine … Read more
Hello Trailblazers, In the previous parts of this blog, we learned how to create Salesforce Survey forms and how to send your forms to your audiences to get their responses. If you did not read it, you can read them here: Part 1 and Part 2. In this blog, we’ll learn how to analyze the … Read more
Knowing who links to your website is an essential step in building authority. Why? Because search engines like Google use backlinks, a link to your website from another, in their ranking algorithms. When high-quality sites link to yours, it signals that your site is also high-quality. The more quality backlinks you have, the more likely … Read more
Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives. While … Read more
Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. … Read more
As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution. You … Read more
Ever spent hours analyzing Google search results and ended up more frustrated and confused than before? Python hasn’t. In this article, we’ll explore why Python is an ideal choice for Google search analysis and how it simplifies and automates an otherwise time-consuming task. We’ll also perform an SEO analysis in Python from start to finish. … Read more
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