How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

Google rolled out continuous scroll in the desktop search results in the U.S. on December 5, 2022, which follows a rollout in the mobile search results in October of 2021. It’s basically like infinite scroll for the search results. When you approach the bottom of page one, the second page of results seamlessly load, enabling … Read more

YouTube Analytics: How To Find & Analyze Data

YouTube Analytics: How To Find & Analyze Data

YouTube provides a built-in analytics platform to help you understand your channel’s performance. If you’re used to Google Analytics, YouTube Analytics is a lot easier to use and understand. But discerning the reasons behind performance on YouTube can be difficult. In this article, I’ll start off with the basics of YouTube Analytics: how to find … Read more

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