I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP … Read more
SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO … Read more
SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. Sidenote. I only focused on job descriptions that … Read more
![260k Search Results Analyzed: Here’s How Google Evaluates Your Content [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2024/06/serps-evaluate-366.png "260k Search Results Analyzed: Here’s How Google Evaluates Your Content [Data Study]")
The most recent Helpful Content Update (HCU) concluded with the Google March core update, which finished rolling out on April 19, 2024. The updates integrated the helpful content system into the core algorithm. To investigate changes in Google’s ranking of webpages, data scientists at WLDM and ClickStream partnered with Surfer SEO, which pulled data based on … Read more
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