With generative AI predicted to drive a 50%+ drop in organic search by 2028, clinging to 2023’s (outdated) success metrics will lead to a lot of missed projections in 2024/2025.
A recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” This rapid adoption of generative AI (GenAI) in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.