Google Answers Whether Having Two Sites Affects Rankings

Google Answers Whether Having Two Sites Affects Rankings

Google’s John Mueller answered whether having two sites could negatively affect search rankings. His answer is surprisingly applicable to different ways of interpreting the question. Can Having Two Sites Affect Rankings? A person submitted a question to Google where they wanted to know if having two sites could negatively affect their rankings. The question as … Read more

Google Answers If Changing Web Hosting Affects SEO

Google Answers If Changing Web Hosting Affects SEO

Google’s Gary Illyes answered if switching web hosting platforms could result in a negative outcome for rankings and SEO. It’s a reasonable question because migrating a site to a new web host involves multiple technical factors that can go wrong and have an immediately negative effect. What Does Changing A Website Host Entail? Changing web … Read more

Google Answers If Different Content Based On Country Affects SEO

Google Answers If Different Content Based On Country Affects SEO

Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing. Showing Banners For Specific Countries The person asking the question managed a website that wanted to show a banner on the side of … Read more

Google Maps Testing AI Generated Answers For Local Guide Questions

Google Maps Testing AI Generated Answers For Local Guide Questions

Google announced it is testing generative AI technology to answer local specific questions within Google Maps. “Starting in the U.S., this early access experiment launches this week to select Local Guides, who are some of the most active and passionate members of the Maps community,” Google wrote. Google’s language ****** can now analyze Google “Maps … Read more

Google Answers Question About Signals And Syndicated Content

Google Answers Question About Signals And Syndicated Content

Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content. The question was asked by Lily Ray (@lilyraynyc) on X (formerly … Read more

People will use ChatGPT to find answers in 2024 are your search KPIs ready?

People will use ChatGPT to find answers in 2024 are your search KPIs ready?
People will use ChatGPT to find answers in 2024 are your search KPIs ready?


With generative AI predicted to drive a 50%+ drop in organic search by 2028, clinging to 2023’s (outdated) success metrics will lead to a lot of missed projections in 2024/2025.

A recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” This rapid adoption of generative AI (GenAI) in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.

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