When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly basic (“Hey, Google uses business addresses!”) to mostly irrelevant map nerdery (“This content describes a representation of a … Read more
Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax and match type reporting, plus much more. Again, this is a major release of this update, before that was version 16.1 and … Read more
At the MozCon industry conference this week, Rand Fishkin, the outspoken former CEO of Moz and founder of SparkToro, shared his opinion on how SEOs and marketers should potentially adjust strategies based on his interpretation of the recent Google API leaks. In a packed session with Dr. Pete Meyers, Fishkin laid out specific ways he … Read more
This is part 2 of a series of posts I am writing to discover more about what we can learn from the information in the recently discovered Google documentation on API references. Yesterday we started to learn more about the files that were found that possibly discuss important factors in Google’s ranking systems. We learned … Read more
In case you missed it, 2,569 internal documents related to internal services at Google leaked. A search marketer named Erfan Amizi brought them to Rand Fishkin’s attention, and we analyzed them. Pandemonium ensued. As you might imagine, it’s been a crazy 48 hours for us all and I have completely failed at being on vacation. … Read more
Well this has been an interesting week. Rand Fishkin published a fascinating article about a set of documents that was shared with him. These documents contain the documentation for making API calls to Google’s Cloud Content Warehouse. There is speculation, for good reason, that this documentation can help us learn a significant amount about Google’s … Read more
It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities. They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable … Read more
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. I will be updating this post throughout the day as we find … Read more
Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing with 100+ top-tier sites. Working with global companies, it’s quite the puzzle to: Wrangle data for 100+ sites. Keep tabs on every site’s performance. And, … Read more
Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more. This is a minor release update since the last update, Version 16 in February 2024. Before that was version 15 back in October 2023. … Read more
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