Adobe Experience Manager (AEM) is a robust content management solution widely used for building websites, mobile apps, and forms. It is recognized as a leader Gartner’s Magic Quadrant for Web Content Management for eight consecutive years. Many large enterprises leverage AEM to create rich online experiences due to its high level of customization. AEM’s component-based … Read more
Sitecore is a leading digital experience platform that combines content management, digital marketing, and eCommerce capabilities into a unified system. It is widely used by enterprises to manage content and deliver personalized experiences across various channels, supporting industries from eCommerce to Healthcare and everything in between. By leveraging Sitecore’s capabilities, businesses can create, manage, and … Read more
In today’s rapidly evolving digital landscape, website owners and content creators face a persistent challenge: identifying gaps in their existing content and continuously optimizing it for success and visibility in search. With user behaviors and search engine algorithms constantly changing, it is crucial to ensure that your new and old content remains comprehensive, relevant, and … Read more
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app … Read more
This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was geared toward the healthcare industry, the content discussed offers universal value to any digital marketer adapting to AI-driven search. During the webinar, we discussed topics … Read more
In today’s global marketplace, many organizations operate websites that serve customers across multiple countries and languages. These sites fall into two main categories: multilingual and multi-regional. Multilingual websites offer content in multiple languages—for example, a U.S. healthcare organization can provide users with both English and Spanish versions of its site. On the other hand, multi-regional … Read more
Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App campaigns. Why it matters. This update gives advertisers more control over their App campaign targeting, … Read more
Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching for nearby services, potentially increasing lead generation for advertisers. How it works. Google will … Read more
Schema Markup is a form of structured data that allows website owners to provide additional context and meaning to the content on their pages. It effectively communicates the purpose and relationships of different elements on your site to search engines. It’s crucial to express Schema Markup in a format accepted by major search engines to … Read more
Google seems to be testing renaming Google Discover to maybe Google Home or maybe Google Browse. I mean, it is not shocking Google would renamed Discover to something else. Discover was previously named the Google Feed and I think before that it was Google Now. AssembleDebug posted on X a screenshot of this, and he … Read more
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