In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition to humans, AI and Large Language ****** need this data to deliver on new experiences. In this article, we’ll explore what Linked Data is and … Read more
On October 17, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result. The Vehicle Listing rich result will be shown when buyers are searching for vehicles for sale nearby on both desktop and mobile. Available only to … Read more
2023 has been quite the year with all the changes happening at Google. Between core algorithm updates, changes to Video rich results, and FAQ & How-to rich results being deprecated, there is a lot to process. That said, there has still been a lot of positive movement around one of the ‘evergreen’ rich results – … Read more
We often see SEO teams struggle to manage their Schema Markup strategy due to the lack of expertise, resources, or the tools needed for scale. Mastering Schema Markup takes time and requires technical knowledge that most SEO teams lack the capacity to acquire and implement. As a result, they are unable to see results from … Read more
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will also be ‘dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days’. The How-To structured data feature … Read more
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the … Read more
Done well, app marketing can drive downloads of your product. It can also nurture a community of loyal users who will promote your app organically. Now, sit down and settle back for the ultimate guide of marketing an app for absolute success. What Is Mobile App Marketing? Mobile app marketing is crucial for building your … Read more
This video blew my mind. Google shared how they are taking an AI first approach across all their products, saying, “The old way is getting old.” AI is “the most profound shift we will see in our lifetime” according to Sundar Pichai. “It will touch every sector, every industry, every business function and significantly change … Read more
So you’ve authored and added your Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured data, is a code you can add to your site to help search engines better understand the content and entities on your website. However, … Read more
Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. Why we care. There is already a lot of competition for attention in Google’s search results. If this search feature graduates from Labs, there will be even more … Read more
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