What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its core, Schema.org bridges the gap between human language and machine understanding through the creation of a standardized vocabulary, aptly named the Schema.org vocabulary. The Schema.org … Read more
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more consistent search experience.” FAQ rich results will only be available for “well-known, authoritative government and health websites”. Other sites won’t receive FAQ rich results “regularly” … Read more
Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on the app later this year … Read more
February 5, 2015 | Posted by Shiri Berzack As the world moves towards mobile, it is increasingly important to be available to potential users on the medium they are most using – their mobile phones. According to the Nielsen Smartphones report, mobile users spend an average of over 30 hours per month using more … Read more
March 3, 2015 | Posted by Shiri Berzack In November, Google updated their search algorithm to recognize mobile-friendly sites in the mobile SERPs with a “Mobile-friendly” tag alongside the result. This pushed webmasters to make sure that their websites were translating correctly onto mobile, or to create a separate, mobile site. Now, Google … Read more
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target … Read more
At Schema App, we take pride in our expertise and extensive experience in harnessing the power of semantics. Led by our co-founder, Mark van Berkel, who possesses over a decade of invaluable knowledge in semantic technology, and supported by a team with a combined experience of over 60 years in this field, we confidently identify … Read more
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic and build trust among users. When leveraged strategically, rich results align closely with your overarching business objectives, offering measurable benefits. Before diving into the rich … Read more
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly gauge your success: Schema Markup. When you optimize your web pages with Schema Markup and begin to achieve rich results, you can use tools like … Read more
March 31, 2015 | Posted by Shiri Berzack The world is moving to mobile, and we need to move with it. Rank Ranger is excited to announce the newest addition to the Search Engine list, the Apple App Store! And using the App Store Rank Tracker you can now track the rank of … Read more
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