Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. In this guide, you’ll learn how to use my QRIES framework to: Create … Read more
Blog / Technical SEO / How to Do a Website Audit Mindfully Running a technical website audit takes more effort than you might think. In this guide to website auditing, we’ll look at what a site audit is and how often it should be performed. You’ll also learn how to analyze a website, check it … Read more
My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and listened to calls, I learned about what Cyber Monday meant to ecommerce. I’m reminded of this experience as the … Read more
Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO, design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central element in addressing both problems and solutions, design thinking leads to future-proof SEO. Integrating this … Read more
Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just … Read more
Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just … Read more
Have you ever found yourself in one of the following situations? A stakeholder asks you the exact **** that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You have difficulty recalling your projects and explaining your value during performance review time. … Read more
High-quality content is the lifeblood of online success. But who are we truly writing for? Is it the search engines, with their ever-evolving algorithms, or the human readers who will ultimately consume our work? The answer, thankfully, isn’t an either/or proposition. It’s a matter of finding the sweet spot between writing for people (who crave … Read more
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results. … Read more
Welcome back to our Universal Design Principle Series! In this last edition about Universal design, we explore the principle of “Size and Space for Approach and Use,” a foundational concept that emphasizes the importance of providing appropriate dimensions to accommodate users of diverse sizes, postures, and mobility levels. Join us as we unravel the significance … Read more
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