What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost of doing so manually? Welcome to Programmatic SEO. In this case study, you’ll learn how my team at The Search Initiative grew our client’s organic … Read more
In our ongoing exploration of mental health apps, the spotlight now turns to “Sanvello” — a comprehensive platform designed to address the unique needs of individuals facing psychological and psychiatric disabilities. Rooted in a holistic approach to mental wellness, “Sanvello” integrates Cognitive Behavioral Therapy (CBT) tools, meditation, and goal-setting into its offerings. Join us as … Read more
The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be … Read more
In an era where visuals often speak louder than words, Google’s latest update to Maps is a game changer. This is particularly pivotal for businesses in the Greater Toronto Area. Google’s “photo-first” search results layout emphasizes the significance of visual content in your business listing on Google Maps, signalling a major shift in how businesses … Read more
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research … Read more
To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing every stage of the customer journey, from brand discovery to taking action. This is where the concept of a full-funnel PPC approach comes into play. This article will explain the importance of full-funnel PPC marketing and provide a solution … Read more
On October 25th, 2023, Perficient presented a webinar that was hosted by commerce experts: They discussed the intricacies of migrating to SAP Commerce Cloud. The session provided actionable advice, unveiled real-world success stories, and highlighted key strategies to guide businesses through this transformative journey. The webinar covered three pivotal aspects: Seamless Migration, Future-Ready Strategies, and … Read more
Paid media professionals are no strangers to reporting. However, not all PPC reports should be treated the same. Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together. Reporting also varies depending on the time frame you review, with the most common … Read more
The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming … Read more
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t … Read more
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