Imagine this: Your target audience can’t stop talking about one of your ads. Why? Because they all saw it at the right time and in the right place. That’s the impact of media planning. Media planning is an integral part of the digital marketing ecosystem. This post provides an introduction to media planning and detailed … Read more
As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI offers powerful tools that enhance productivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material. This article explores how you … Read more
Imagine having a crystal ball that reveals exactly how the public sees your brand. Would you use it? That’s the power of brand tracking. What is Brand Tracking? Brand tracking is the measurement of how a brand is perceived by the general public. This can be done by tracking brand mentions and public opinion across … Read more
![Mastering The Art Of In-House SEO [2024 Edition]](https://www.searchenginejournal.com/wp-content/uploads/2024/03/kevin-indig-growth-memo-133.png "Mastering The Art Of In-House SEO [2024 Edition]")
I’ve received so many questions about advancing an in-house career lately. All answers can be found in an extensive guide I wrote in 2020. Since I have collected more experience working with some of the best tech companies in the world, I decided to spend another ~10 hours rewriting and updating this post. In my … Read more
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
LinkedIn has evolved into a bustling hub of activity, with a more than 1 billion members, sharing insightful experiences and advice, inspiring 134.5 active daily users. This platform isn’t just for individuals; more than 67 million companies are on the platform, with 65% of B2C marketers and 80% of B2B marketers preferring it to Facebook … Read more
Working at an online marketing agency, you probably spend a lot of time preparing client reports. Let’s face it. Creating reports for your client is a tedious task. The purpose can often seem unclear, and, before you know it, the next one is due. You might wonder sometimes: What’s the point? And is there a … Read more
Whether you’re a new marketer, a budding content publisher, or a website owner ready to dive into digital storytelling, you’ve probably heard about the importance of a good content brief. But what’s the deal? What exactly is a content brief, and what is it used for? Every content creator wants to create original, meaningful, compelling … Read more
Audience targeting on Facebook is not only pivotal but also a strategic endeavour that can significantly propel your business to greater heights. Mastering the art of Facebook audience targeting is like wielding a homing beacon that guides your message directly to those most likely to be interested in your product or service. By segmenting your … Read more
Here is a photo from the GooglePlex, the Google headquarters in Mountain View, California. You can see a side view of this art project shows a human silhouette of sorts. I have not seen this yet but I am not sure if this is new at the Google office. I spotted this on Instagram. This … Read more
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