Quick question: What do you typically do with your old blog posts? Most likely, the answer is: Not much. If that’s the case, you’re not alone. Many of us in SEO and content marketing tend to focus on continuously creating new content, rather than leveraging our existing blog posts. However, here’s the reality—Google is becoming … Read more
Google Search is testing replacing the article carousel format with a list view format of sort. This shows the articles in two columns with a show more button, instead of a carousel of article cards you can toggle through. This change was spotted by Brodie Clark who posted about it on SERPAlerts notes and on … Read more
You need smart content to grow your business. Creating fresh content that benefits both readers and search engines can be challenging, but keeping your readers in mind makes it easier to write good, SEO-friendly articles. What is a Good SEO Article? Before putting the proverbial pen to paper, consider the art of storytelling. The ability … Read more
Danny Sullivan, the Google Search Liaison, replied to with very specific feedback on a specific article on how to make that article more helpful. I figured I’d share those details, even though it is a super specific example. But it may be useful for others to see this feedback. In short, the feedback was: Is … Read more
Google is now showing author name icons via profile page and a site’s favicon and sitename on articles in the article carousel. So it is showing two favicon-like icons in the article carousel snippets, instead of one. So now in the article carousel, Google is showing both the site’s favicon and name with the author … Read more
An article is a piece of writing that provides information, presents ideas, or discusses a topic in a structured manner. You’ll find articles in newspapers, magazines, blogs, websites, and other publications. In fact, you’re reading one right now. In this step-by-step guide, we’ll focus on how to write an article for content marketing purposes. And … Read more
Amanda Chicago Lewis thinks SEO pirates have ruined Google Search and the internet. And she’s going to force that negative narrative on us. No matter what. Yes, SEOs went beyond the world wide web – where you’ve optimized websites and content for nearly 30 years – and wrecked the whole internet. How? That’s still not … Read more
Introduction: In the dynamic world of customer relationship management (CRM) and business operations, staying ahead of the curve is the mantra for success. In this digital age, where customers expect instant answers and personalized solutions, Salesforce Knowledge empowers businesses to precisely deliver that. Salesforce Knowledge is not just a tool; it’s a paradigm shift. It’s … Read more
Google News, the portal, seems to be testing displaying the author name below the publication name in the article card snippet interface. Google recently tested this for Google Discover stories and Top Stories in Google Search. Now Google is testing it for articles listing on Google News at news.google.com. Shalom Goodman shared an example of … Read more
As an online content creator, nailing the right headline isn’t a luxury—it’s a necessity. Why? Because amidst the ocean of online content, a killer title is your lifeline to grab readers. Enter: Headline Studio. This article shows you how to use Headline Studio to write article titles that grab your readers’ attention and skyrocket your CTR. … Read more
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