Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section of reporting. This lets you segment by time, click type, conversions, devices, network and top vs others. Thomas Eccel posted about this on LinkedIn and … Read more
Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement features that allow you to target customized and varied user intents all in a single Search ad.” Business links is currently “in a pilot stage … Read more
Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and some are less search specific. The search ads news that are new are sharable ad previews, asset experiments for Performance Max with product feeds and test adding assets and using Final URL expansion. Here are … Read more
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive … Read more
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several announcements today at Google Marketing Live 2024. What’s new. Upgrades to the Performance Max platform include: Generative AI capabilities to accelerate creative production speeds by up to 5x. … Read more
Google launched substantial updates to asset management and creation for Responsive Search Ads (RSAs), including: The ability to display a single headline. Associate up to three headlines and two descriptions at campaign level. Implement account-level automated assets. Google utilizes AI technology to predict which of the above capabilities could enhance your campaign performance, determining the … Read more
Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that … Read more
Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. Instantly generating various video assets and image edits reduces the back-and-forth … Read more
Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images for your PMax campaigns. Sounds familiar? Yea, Google announced these features at the Google Marketing Live event back in May. Google said, “We … Read more
Introduction Investing is a crucial aspect of achieving financial goals and securing a stable future. When it comes to investing, understanding different asset classes is fundamental to making informed decisions. Asset classes are broad categories of financial instruments with similar return characteristics. Each asset class has its unique features, and by diversifying across various types, … Read more
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