Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, that’s as much detail as we know for now. We’ve previously reported that generative AI is coming … Read more
Key Points Owned assets are the digital properties that a brand has complete creative and technical control over. Owned asset optimization uses rich consumer behavioral data to reveal what your audience wants and create assets that deliver that value. Owned assets are used to control your narrative, capture attention, solve consumer problems, and ultimately create … Read more
Google has released version 2.3 of the Google Ads Editor, this comes four and a half months since version 2.2 was released in November 2022. The new version gains image assets, location assets, b business information assets, PMAX text asset automation, bid explorer, and much more. Here is the full list of changes you can … Read more
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