Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web … Read more

Meta’s AI Assistant: Reshaping SEO with Google & Bing | IMSR

Meta’s AI Assistant: Reshaping SEO with Google & Bing | IMSR

Get ready to ditch the app-hopping! Meta’s AI assistant, powered by the impressive Llama 3 model, is changing the search game by integrating real-time results from both Google and Bing. This innovative move signifies a major leap forward in AI assistant capabilities and their potential impact on how we find information online. Meta’s AI assistant: … Read more

Semrush Copilot: Your AI Assistant for Faster SEO Insights

Semrush Copilot: Your AI Assistant for Faster SEO Insights

As an SEO professional, you’re familiar with the constant balancing act. Optimizing for ever-changing search engine algorithms, conducting keyword research, analyzing content, and outpacing your competition isn’t a walk in the park.  That’s why a solid, data-driven SEO plan isn’t just a nice thing—it’s a must.  Thanks to advancements in AI, crafting SEO strategies has … Read more

TikTok Creative Assistant now available in Adobe Express

TikTok Creative Assistant now available in Adobe Express

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. The Creative Assistant add-on in Adobe Express minimizes the time and effort required … Read more

Assistant and Search. Did Google just quietly launch a new Search Ecosystem? – Marie Haynes

Assistant and Search. Did Google just quietly launch a new Search Ecosystem? – Marie Haynes

Google announced a number of significant changes to Assistant. The majority of coverage so far has been surrounding the many things that will be discontinued like sending an email with your voice for example. With no fanfare, the blog post quietly stated that “the microphone icon will now trigger Search Results” from within the Google … Read more

The list of features being removed from Google Assistant

The list of features being removed from Google Assistant

Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to. Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant across devices,” the company wrote. With these changes, Google also has laid … Read more

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