The digital landscape is a battlefield for brands, all vying for a piece of your valuable attention. In this competitive environment, a strong brand identity is no longer a luxury, it’s a necessity. This guide explores 10 key trends to consider when crafting a winning branded social media content strategy for 2024. 1. AI-Powered Content … Read more
What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost of doing so manually? Welcome to Programmatic SEO. In this case study, you’ll learn how my team at The Search Initiative grew our client’s organic … Read more
Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
In a previous article, we redefined customer attention, divided it into categories, and explored a new lens for building authentic customer relationships. This approach helps brands identify and understand their true competitors. Adding “attention competitors,” or brand pirates, into the mix with traditional competitors helps brands avoid gaps in their digital marketing strategies. With this … Read more
Google Search seems to be testing a new product carousel titles “products gaining attention.” I assume this carousel shows products that are being viewed or clicked on more often than they were previously, but I am not sure. This was spotted by Khushal Bherwani who shared a few screenshots of this on Twitter, here is … Read more
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